James Champ is an award-winning brand strategist with thirty years’ experience identifying, telling and testing the stories that make people want to buy.
James began his career in brand advertising before switching focus to direct and digital marketing. Between 2010 and 2021 he led strategy departments as part of two separate management teams that successfully revitalised and sold agencies. He set up the Long Tale in 2021.
The Long Tale methodology has helped a diverse selection of organisations with their brand, content and product positioning and activation. They include Altus Group, American Express, Chiltern Railways, CIRAS, Dartmouth College, The Electoral Commission, Healix International, Hertz, Innovate UK, Jane Plan, Julius Rutherfoord & Co, QBE, the Rail Safety and Standards Board and White Oak UK.